We devised a multi-channel campaign to spread awareness that talking about suicide and suicidal thoughts can help, and there should be should be no stigma attached to talking about it.
We partnered with people affected by suicide to produce a series of intimate films, telling their stories and experiences. Once produced, we then delivered a marketing campaign to get people talking and to take the save a life training – this included:
- Press, radio and broadcast
- OOH advertising
- Events (such as Parklife)
- Greater Manchester micro influencer campaign
- Social media advertising