Project Description

The Brief

To launch Manchester’s most anticipated residential building – Deansgate Square’s South Tower, the fifth tallest building in the country.

By targeting VIP guests and potential buyers, we were tasked to create a truly memorable evening that would encourage apartment sales and make South Tower the most talked about development in the city.

Campaign Delivery

We devised a multi-faceted digital and media campaign in the run up to the launch to drive interest and awareness. We launched the building with an exclusive party, catered by Tast restaurant’s Michelin starred chef Paco Pérez with entertainment from popular DJ Tom Lormor.

Roland Dransfield managed the event from concept to delivery, shining a spotlight on Manchester’s celebrated skyscraper and securing a dozen new tenants in the process.


150 potential buyers in attendance
12 apartments bought during launch day
£6.5m secured in sales
Coverage in key target titles including: Manchester Evening News, The Sun and Place North West

“Roland Dransfield really understood what we were trying to achieve with the Oxford Road Corridor. They adapted their strategy to fit into a COVID world and delivered great results for us. So much so that we retained them past the initial project dates.”

Steven Cochrane - Partnership Director

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