Project Description
The Brief
To improve city-wide awareness of Oxford Road Corridor, one of Manchester’s most iconic districts. Known for its knowledge quarter, we were tasked to build a more consumer-facing community and create a greater platform for the area’s restaurants, cultural and music venues utilising social media. During the pitch process the nation was locked down, so Roland Dransfield shifted focus.
Campaign Delivery
Due to national lockdown restrictions we adopted a digital-first approach, launching four new social media channels, conducting a hero advertising campaign to drive followers and leading on an outreach push to support venues and restaurants whose custom had been heavily affected by COVID.
Results
2,700 new organic followers in three months
Twitter impressions growth of 98,000 people (4000% increase)
Engagement growth of 4,900 (24,000% increase)
77,000 eyes on our Facebook campaign posts
“Roland Dransfield really understood what we were trying to achieve with the Oxford Road Corridor. They adapted their strategy to fit into a COVID world and delivered great results for us. So much so that we retained them past the initial project dates.”