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Sale Sharks


The north west’s only Premiership Rugby Club Sale Sharks appointed Roland Dransfield to raise the awareness of the club’s corporate operation in December 2016.


Roland Dransfield created a robust campaign focused on sponsor and corporate engagement. Working closely with the club and their affiliates, we created a calendar of opportunities, events and campaigns to showcase the club, the sponsors, and the Sale Sharks community arm.


Roland Dransfield has since worked closely with the club and its long list of partners and sponsors and continues to share a raft of new stories with target media.

As well as running stories on the club’s community initiatives Roland Dransfield has also been on hand to break news on high profile international signings such as Faf de Klerk and James O’Connor.


  • 129 pieces of coverage
  • 6 million people reached