06/02/2013: TOP TEN TIPS ON CREATING A GREAT FACEBOOK TIMELINE
1) Know your audience – do your research!
When creating a timeline, you have to be aware of who you are creating it for. What age is your target audience? Are they equally split in terms of gender? How would this effect the content you post? Facebook has some great analytics that you can use to answer these questions and ensure you’re sending out the right message to the right audience.
2) Ensure that your social media page is always up-to-date and current
Keep your main page ‘fresh’ and original. With so much competition out there, you need to ensure that the details on your main page are clear and concise. If it looks disorganised, this may reflect how your company is perceived.
3) Establish the correct tone to suit your audience
Once you’ve established your audience, you need create a ‘voice’ for your brand. Obviously this will depend on the type of brand you are promoting. More consumer brands can opt for a conversational/chatty tone, whereas for corporate companies, you will be respected more if you maintain a professional tone. However, this doesn’t mean you have to be boring…
4) Use plenty of images / be visual
Images are easy on the eye, and those who are on the move are more likely to be drawn in by them. If you’re out and about, you don’t want to be scrolling down a page reading paragraph after paragraph of detail, you want a quick snap shot of what you are being offered. Think about what *you* would like to see if you visited a page similar to yours ;)
5) Don’t overload your ‘fans’ with too much information
You need to find a good balance when posting messages. It’s essential that you maintain regular conversation; however, you shouldn’t bombard people with messages. If their newsfeed is filled with your name, it’s overkill and is likely that they will ‘unlike’ your brand.
6) Don’t use your page to self-promote your business
You wouldn’t want to hear or read about how brilliant someone else is constantly, so try not to speak too highly of your own brand. People may become disinterested, bored and start to take a dislike to your brand. Just be wary!
7) React to current news topics, offering your angle
This will increase engagement with your audience. What you say could spark a great debate, potentially involving more people and furthermore increasing the number of people who ‘like’ your page.
8) Always respond to any comments / messages from your audience as soon as you are able to
Social media is great in that it enables you to react and respond to queries quickly. Ensure that you are keeping a check on your account every few hours, just so you don’t miss any important messages. Visitors to your page will feel more significant and are more likely to engage and take a liking to your brand.
9) ‘Think outside the box’
Post quirky and interesting messages to increase engagement. Maintain the same tone as much as possible, but be creative and original with the messages you are sending out.
10) Communicate with your ‘fans’ as if they’re your friends
If you speak to your visitors in a friendly tone, it’ll make it much easier to engage. Create conversation where possible; ask them what interests they have, etc. This way you’ll be able to find out the sorts of things they’d like to be reading. This should give you an idea as to the types of messages you’re best posting in the future.